Saturday, February 5, 2011

Traditional Home + LONNY = TRAD home

What do you get when you mix a dash of Lonny with a pinch of Traditional Home? The answer is a ground-breaking digital magazine called trad home co-created by the editors of Lonny and Traditional Home. The new magazine's theme, “Young Traditional” was announced and celebrated last Tuesday evening at a dinner event for digital media editors and designers in New York City.

trad home lonny traditional home online mag
{image source: The Editor at Large}

It was Traditional Home Publisher, Beth Brenner who approached Lonny Editor-in-Chief, Michelle Adams {both worked at Domino together} about her concept of the magazines collaborating. The project is referred to as the “love child” between the two magazines and will leverage the established Traditional Home brand while attracting Lonny's youthful, style-savvy readers.

The first issue of trad home will released April 12th on lonnymag.com. In it’s debut, the magazine will feature it’s 20 "new traditional" designers to watch for 2011. Here's a sampling of swoon-worthy interiors from a few designers on the hottest list around:

chinoiserie chic bedroom design domicile interiors
Amanda Maison and Joelen Ballard of Domicile Interior Design

interior designer nate berkus living roomSasha Adler and Lauren Gold of Nate Berkus Associates

white green kitchen design bonesteel trout hall
Heidi Bonesteel, Michele Trout and Jill Hall of Bonesteel Trout Hall

blue canopy bed stunning

Sara Gilbane of Sara Gilbane Interiors

designer white kitchen urban grace interiors
Erika Powell of Urban Grace Interiors

gray elegant dining room westbrook
Kim Winkler of Westbrook Interiors

bare tree wallpaper bedroom modern
Nina Freudenberger of Haus Interior

urban chic living room ryan korban

mirror art wall chic interior design robert passal

eclectic chic interior design scout
Nicki Clendening and Callie Jenschke of Scout Designs

Other very talented interior designers rounding out the list include: Suysel dePedro Cunningham and Anne Maxwell Foster of Tilton Fenwick; Tom Delavan of Tom Delavan Interior Design; Jamie Herzlinger of Jamie Herzlinger Interiors; Ron Marvin of Ron Marvin Design; Megan Rice Yager of Megan Yager Design; Jayne and Joan Michaels of 2Michaels; Amy D. Morris of Amy D. Morris Interiors; Lisa Sternfeld of Studio LSID; and Patrik Lönn of Patrick Lönn Design.

I can hardly wait to see what trad home has in store for us!